Most extended protection plans are sold by big retailers and underwritten by even bigger insurance companies. The result is a claims experience that feels like the cable company. Zeal exists to build the opposite of that — for the kind of independent retailer who actually knows your name, and the kind of customer who'd rather text a person than navigate a phone tree.
When you bought a protection plan from a Zeal-partnered retailer, you got two things: a service contract from the store, and a claims team to answer when you need it. That's us.
We keep the official record of your plan, your covered product, and your coverage window — so when you reach out two years from now, we know who you are and what you bought.
Our team — backed by an AI assistant that does the boring parts — takes your claim, verifies coverage against the plan, and gets approval moving quickly.
We maintain a network of brand-certified technicians across the country and route your repair to one who actually knows your product.
We pay the technician directly on the retailer's behalf, so you never see a bill for a covered repair. No reimbursement forms, no waiting for checks.
Protection plans involve a few parties. Here's who does what — in plain English.
No hidden deductibles. No phone trees. No 90-minute hold music. No reimbursement forms. No "we'll review your claim in three to five business days." No pretending we're the insurance company when we're not. No making you guess what's covered when we can just tell you.
— Zeal · Care · Spring 2026
Most claims start with a single text message. We'll take it from there.